Brasserie Licorne, one of the KeyKeg clients in France, fills KeyKegs with several beers, among them the well-known Walsheim brand. The brewery carefully prepared the introduction of the KeyKegs to its distribution channels. For this purpose, Licorne also prepared a brochure entitled “Brasserie Licorne presents the concept that will revolutionize the keg!”.

Udo Helfgen, CEO of Brasserie Licorne commented: “We strongly believe in acquiring extra market share while saving costs with KeyKeg. The positive reactions at the tradeshow in Rimini were a good indication of things to come. Good communication to our distributors is crucial, though.  It is good to see that we succeeded in explaining the advantages of KeyKegs to our distribution channels.”